CEO DATELINE - Outdoor advertising association highlights plight of endangered species
CEO DATELINE - Outdoor advertising association highlights plight of endangered species
- May 22, 2017 |
- Walt Williams
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Photos of endangered animals will appear on billboards, bus shelters and other outdoor spaces across the country as part of a new campaign launched by the Outdoor Advertising Association of America in partnership with the National Geographic Society.
As part of the #SaveTogether campaign, OAAA members will showcase images from National Geographic's Photo Ark, a project documenting every species currently living in zoos and wildlife sanctuaries, according to a blog post on the National Geographic website. More than 6,500 species have been photographed so far. http://bit.ly/2rtzTqU
#SaveTogether launched May 19—Endangered Species Day—with photos of endangered animals appearing on outdoor advertising in Boston, Chicago, Cincinnati, Los Angeles, New York, Washington, D.C., and other markets. The campaign will continue throughout the summer.
Images from the campaign can be viewed at http://bit.ly/2rL4rkH
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